{"title":"Aleph","description":"\u003cp class=\"p1\"\u003eNew Zealand based makeup artist Emma Peters created Aleph, a zero plastic, B Corp Certified clean beauty line featuring multi-use products to streamline beauty routines in 2018. Full of plant bio-actives and created with intention, her beautiful products cut through the noise of big beauty brands.\u003c\/p\u003e","products":[{"product_id":"prep-finish-powder","title":"Prep \/ Finish Powder","description":"\u003cp\u003eWHY YOU NEED IT \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA multi-functional translucent powder that primes, perfects, and sets, instantly mattifying and blurring for a soft-focus finish. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"mb-2\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eWHY I LOVE IT\u003cbr\u003e\u003cbr\u003eAs a makeup artist I can say with confidence that almost everyone should use powder. Not a lot, but for sure in key places: center of the forehead, sides of the nostrils, and on the chin. Lots of powders can be heavy and make the skin look flat and matte, but the beauty of this product is that while it takes down shine, it doesn't take the life from the skin. There's a soft, gentle blurring effect that just makes your skin look \u003cem\u003ebetter\u003c\/em\u003e. \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eOne of the things I love the most about Aleph as a brand is that their products are loaded with plant bio-actives so they work to improve your skin while you're using them. For example, this formulation h\u003cmeta charset=\"utf-8\"\u003eelps regulate oil production, refine pore size and supports a clearer, more balanced complexion \u003cmeta charset=\"utf-8\"\u003ewith continued use. Not a lot of makeup can say that, and back it up, so thank you Aleph.\u003c\/p\u003e","brand":"Aleph","offers":[{"title":"Default Title","offer_id":52541152690495,"sku":"RC00605","price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/4628\/1315\/files\/reed-clarke-aleph-prep-finish-powder_open.jpg?v=1776401516"},{"product_id":"radiance-balm","title":"Radiance Balm","description":"\u003cp\u003eWHY YOU NEED IT\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePart makeup, part skin care, Radiance Balm is a multi-use highlighter that can worn alone, be mixed into cream or liquid blush or blended with your foundation or moisturizer for a soft ethereal glow - all while infusing your skin with deeply moisturizing ingredients. \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eWHY I LOVE IT\u003cbr\u003e\u003cbr\u003eSoft focus. Ethereal. Radiant. Those are the adjective you're looking for with a highlighter. Something that literally makes you look lit-from-within, bathing you in a glow like the light in a Dutch Master's painting. If a highlighter doesn't have an even, diffused sheen but instead has noticeable bits of glitter or sparkle, it breaks the illusion that the radiance is emanating from the wearer, and the magic spell is broken. \u003c\/p\u003e\n\u003cp\u003eThe formula and versatility of this cream highlighter is what won my heart. Wear it on it's own paired with bare skin, \u003cmeta charset=\"utf-8\"\u003ebuff on a layer under your foundation for an all-over radiance or customize your favorite cream or liquid blush by mixing in the balm. Not remotely sticky or overly dewy, the multi-purpose formula is wonderfully adaptable, melting into the skin while adding vitality and dimension to skin, lips and eyes.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Aleph","offers":[{"title":"Star","offer_id":52542955716927,"sku":"RC00608","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Sun","offer_id":52542956011839,"sku":"RC00609","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/4628\/1315\/files\/reed-clarke-aleph-radiance-balm-star.jpg?v=1776403692"},{"product_id":"multi-liner","title":"Eye \/ Lip Multi-Liner","description":"\u003cp\u003eWHY YOU NEED IT \u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan\u003eA multitasking liner for eyes and lips, infused with skin-loving botanicals and rich, natural pigments. Glides on effortlessly, setting to a soft matte finish.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWHY I LOVE IT\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThese pencils are beautifully smooth, making them ideal for lining, smudging, blending and blurring. I chose these two shades for their warmth, universally flattering tones and versatility. Made with certified organic ingredients, zero microplastics or silicones, they glide effortlessly across the skin thanks to nourishing carnauba wax and jojoba oil making them \u003c\/span\u003edeal for the delicate skin around the eye.\u003c\/p\u003e","brand":"Aleph","offers":[{"title":"Fig","offer_id":52542314185023,"sku":"RC00606","price":25.0,"currency_code":"USD","in_stock":true},{"title":"Umber","offer_id":52542314217791,"sku":"RC00607","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/4628\/1315\/files\/reed-clarke-aleph-multi-liner_full.jpg?v=1776397214"},{"product_id":"aura-gloss","title":"Aura Gloss","description":"\u003cp\u003eWHY YOU NEED IT\u003cbr\u003e\u003cbr\u003eA lip gloss that's vegan, cruelty-free, free from silicones, microplastics and fragrance in a comfy-to-wear, semi-opaque, high-shine finish. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eWHY I LOVE IT\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLip gloss is a perennial makeup product. More casual than lipstick but more fun and flirty than a tinted balm, there's always room in your makeup bag for that perfect shiny friend. New from New Zealand makeup brand Aleph, these glosses are universally flattering. While I've never been a fan of the feeling of a plumping lip gloss, this formula contains a clinically tested dose of bioactive fenugreek extract helps lips actually appear smoother and fuller over time\u003cmeta charset=\"utf-8\"\u003e—without the tingle of traditional plumpers. Just comfortable wear—no tingling, stinging or irritation. \u003c\/p\u003e","brand":"Aleph","offers":[{"title":"Lumen","offer_id":52543775310143,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true},{"title":"Bare","offer_id":52543775342911,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true},{"title":"Ember","offer_id":52543775375679,"sku":null,"price":36.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/4628\/1315\/files\/reed-clarke-aleph-aura-gloss-lumen-doe-foot.jpg?v=1776398525"}],"url":"https:\/\/shopreedclarke.com\/collections\/aleph.oembed","provider":"Reed Clarke","version":"1.0","type":"link"}