IT'S IN THE BAG

September 01, 2020 3 min read

IT'S IN THE BAG


I can say with authority that over the 20 some odd years I’ve been a makeup artist, I’ve tried every makeup bag under the sun. You see, the makeup bags we keep in our kits (and when I say “kit” I mean a suitcase weighing upwards of 70 lbs. that gets thrown around by luggage handlers, dragged up and down stairs and tossed into the back of taxis day in and day out) need to be sturdy, reliable, have great zippers, be easy to clean and most of all, not leak. That last part is a tough one, and you don’t have to be a professional makeup artist to know the agony, and mess, of something breaking in your makeup or toiletries bag. Not to mention the chore of cleaning it up. Nightmare, am I right?

 

 If I could have had limitless resources and all of the time in the world, I still don’t think I would have dreamed up the genius makeup bags made by WELLinsulated. Not only are they incredibly chic and beautiful, they’re the hardest working makeup bags you’ve ever seen. They keep the makeup, skin care products, vitamins & supplements and all of the other bits and bobs you carry around with you in a temperature regulated environment. The interior lining is aluminum which wipes clean incredibly easily andis bacteria resistant, the exterior is mylar so it blocks any light coming in, and the best part is the zipper is waterproof. Waterproof! Nothing gets in, nothing gets out.

 
The creator, Julie Vavrichek, worked with a thermal aerospace engineer to create the multi- layer closed cell insulation that regulates the temperature and worked with technical engineers to craft the no leak zipper (Yeti coolers, anyone?) And yet, with all of this technology, they don’t weigh any more than a regular makeup bag. But the real kicker is that using a makeup bag that can protect your makeup from heat - steamy bathrooms, trips to the beach - and cold - leaving things in your car overnight - can greatly extend the life of your products. Heat can degrade the efficacy of Retinols and Vitamin C products, as well as sunscreen and some medications, and can accelerate the growth of bacteria on products, especially clean beauty products that forgo traditional preservative systems. Storing them properly will save them from hitting the trash can before their time and save you your hard earned cash. Win-win.
The Beauty Case is brilliant for your bathroom counter top. Not sure about you, but my counter looks like a Sephora display and this case now keeps things neat and tidy (and protected). The Pouch (I’ve nicknamed it the Tech Tote) is a super cute way to take your sunscreen to the pool or beach and keep your phone from overheating at the same time. The Beauty Bag fits perfectly in your purse or you can even use them as inserts in the Beauty Case. God, I love it when products play well together. 
 
And as a makeup artist who often works on location, now I don’t have to worry about my products melting in the sun while we shoot, which actually happens all of the time. As you can imagine, beach shoots are an epic battle between cream products and the sun, and the sun was always the winner. Until now.
 
* And as impressive as all of that is, to be honest, they had me at waterproof zipper.


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